Four Reasons to Examine Your Marketing Strategy
A Solid Foundation Creates Guidance and Motivation
1In today’s tough, competitive environment, the key to an organization’s success is its unique DNA—its genetic makeup. To be unique and extraordinary requires exceptional talent, vision, courage, passion and compassion. It also begins with an authentic focus on customer satisfaction and a narrow target of clients or segments. Is it in your company’s DNA to be extraordinary?
An authentic focus on the customer makes marketing easy
2Once you have identified your target market, the next step is uncovering what challenges or issues are keeping your prospects up at night. The answer is through research. Then, once you’ve identified your customers’ pains, your focus should be on solving their problems or creating solutions. Marketing becomes easy and effective with your authentic focus on the customer. Is your business standing out from the crowd by solving “pains”?
A powerful brand identity builds credibility and loyalty
3Although your company’s name and logo are primary branding elements, your unique DNA is the sum of everything you do—what your clients see, feel and expect from your products or services. Any time a client or potential client comes into contact with you, they are experiencing your brand, or DNA. Have you invested in the creation of compelling identity elements that effectively wake your ideal clients’ senses?
Measurement delivers value far beyond individual sales
4“If baseball were measured like advertising, you would only count the pitches.”—Peter Daboll, CEO of Bunchball. This measurement veteran said it best…the impact and influence of current advertising approaches are diminishing. New marketing measurement plans are answering questions about engagement, impact on people’s lives and on your business. Are you ready to know what went well, what did not, and why?