- AboutLauri Cook, Owner “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. They have become victims, pawns in a senseless system that uses them up and undervalues them. It’s time to stop complying with the system and draw your own map. Stop settling for what’s good enough and start creating art that matters. Stop asking what’s in it for you and start giving gifts that change people.” —Seth Godin, Linchpin After 15 years of experience working as a marketing manager or director for two multi-million dollar national HR/recruitment firms, I got a wake up call in February 2009. Due to setbacks caused by the failing economy, my employer reduced my employment to part-time. Of course, the news was devastating at first, but I soon realized that this was actually a blessing in disguise, as most challenging situations are. Opportunity was staring me right in the face. After working all these years with employers that were financially-led as opposed to being customer-focused, I was still exploding with passion and love for marketing. Even though I was…
- What We DoiMarc Consulting helps small businesses iDENTIFY and iMBED their unique DNA in all aspects of their business. We seek out kindred spirits—those rare individuals who are outwardly successful, authentic in their focus and passionate about their customers. Although these successful business owners welcome change and curiosity as a part of their genetic makeup, they are finding it difficult to grow their business beyond its current market share due to increased competition and the changing marketing climate. iMarc Consulting offers these rare individuals a unique solution. We provide one-on-one strategy development, project management and creative execution, at a fourth of the cost of hiring a full-time marketing director or advertising agency. We guide you through a process of imbedding your unique DNA in all aspects of your business so marketing becomes easy, affordable, FUN and effective. Of course, the real benefit you derive is: A steady flow of leads Increased sales Reduced operating expenses Increased employee morale Sustained growth in this new, buyer-driven market You won’t be charged high agency fees. You won’t be asked to read a book or take an online training course to walk you through the process yourself. You also won’t be given a time restriction with…
- How We Do ItiMarc Consulting Process Chart Phase I. iDENTIFY your unique DNA We will help you: Discover who you are as a business and what you are passionate about Define your purpose through the exercise of identifying your mission, vision and values Narrow your focus on a clearly defined target audience Understand your target audience explicitly by building a robust customer profile Build a foundation for producing relevant, personalized communications to your customers on a regular basis Commit to a unique value proposition—your extraordinary differentiation Phase II. iNVESTIGATE your reputations and “wow” factors We will help you: Dig deep into your customers’ specific challenges and opportunities Test your positioning strategy against what your customers value about your products/services Ensure your company’s reputation is in alignment with your core message of distinction Collect testimonials and produce case studies from your raving fans Phase III. iNTEGRATE your unique DNA in all aspects of your business We will help you: Ensure that your core marketing message and your Identity Elements (logos, brochure, presentations, website, etc.) are all cohesively aligned and effectively engage your target audience Put your strategy into action by creating a marketing plan for you (to include the company’s purpose, Market Description, Remarkable…
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Four Reasons to Examine Your Marketing Strategy
A Solid Foundation Creates Guidance and Motivation
1In today’s tough, competitive environment, the key to an organization’s success is its unique DNA—its genetic makeup. To be unique and extraordinary requires exceptional talent, vision, courage, passion and compassion. It also begins with an authentic focus on customer satisfaction and a narrow target of clients or segments. Is it in your company’s DNA to be extraordinary?
An authentic focus on the customer makes marketing easy
2Once you have identified your target market, the next step is uncovering what challenges or issues are keeping your prospects up at night. The answer is through research. Then, once you’ve identified your customers’ pains, your focus should be on solving their problems or creating solutions. Marketing becomes easy and effective with your authentic focus on the customer. Is your business standing out from the crowd by solving “pains”?
A powerful brand identity builds credibility and loyalty
3Although your company’s name and logo are primary branding elements, your unique DNA is the sum of everything you do—what your clients see, feel and expect from your products or services. Any time a client or potential client comes into contact with you, they are experiencing your brand, or DNA. Have you invested in the creation of compelling identity elements that effectively wake your ideal clients’ senses?
Measurement delivers value far beyond individual sales
4“If baseball were measured like advertising, you would only count the pitches.”—Peter Daboll, CEO of Bunchball. This measurement veteran said it best…the impact and influence of current advertising approaches are diminishing. New marketing measurement plans are answering questions about engagement, impact on people’s lives and on your business. Are you ready to know what went well, what did not, and why?