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Monthly Archive for: ‘September, 2010’

Why Sales-Led Organizations Are Putting Themselves at Risk

A financial or sales-led organization is primarily focused on acquisition, price, costs, gross margin, revenue and market share. Why are these organizations at risk? Because in today’s buyer-driven market they can’t afford to be inwardly focused. The marketing climate has changed. Customers are now in the driving seat. They have the control because they have access to information. They are …

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