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Monthly Archive for: ‘May, 2012’

Differentiation Through Positioning

Differentiation Through Positioning Too often, clients come to me with a particular marketing project in mind and a wonderful vision of success. The good news is that they have this wonderful vision of success. The bad news is that they attribute this vision of success to nothing other than the tactical implementation of something marketing-related—a flyer, a brochure, or website, …

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The Value to Companies of Being Extraordinary

Competitive differentiation is about embedding your unique DNA in everything you do. Today, we have more choices for products and services than ever before. But these choices feel more like the same. And, companies keep blurring the lines more by emphasizing the same competitive features, “More, Better, Faster, New Improved”. We as consumers are left more confused as ever before…When …

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