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Monthly Archive for: ‘July, 2012’

Unique Differentiation, A DNA Analogy

What does it mean to imbed unique DNA in all aspects of your business? Let’s take a scientific approach to brand differentiation and use a DNA analogy: Naturally, as humans, we are all unique. Our bodies are made up of innumerable cells—each with a nucleus containing valuable genetic information. DNA exists in the TINIEST nucleus of these cells. So, what defines …

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