Lauri Cook, Owner

Lauri Cook, Owner

Unique DNA Marketing Strategist

“Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. They have become victims, pawns in a senseless system that uses them up and undervalues them. It’s time to stop complying with the system and draw your own map. Stop settling for what’s good enough and start creating art that matters. Stop asking what’s in it for you and start giving gifts that change people.” —Seth Godin, Linchpin

After 15 years of experience working as a marketing manager or director for two multi-million dollar national HR/recruitment firms, I got a wake up call in February 2009. Due to setbacks caused by the failing economy, my employer reduced my employment to part-time. Of course, the news was devastating at first, but I soon realized that this was actually a blessing in disguise, as most challenging situations are. Opportunity was staring me right in the face.

After working all these years with employers that were financially-led as opposed to being customer-focused, I was still exploding with passion and love for marketing. Even though I was used to complying with a system that did not embed marketing in all aspects of its business, I never stopped challenging leaders to approach marketing strategically rather than tactically. Business decisions continued to be made based on short-term cost, rather than long-term impact on customers; and differentiation was lost in a sea of commoditized products and service offerings.

At risk of falling into the same type of environment at another company, I decided it was time for me to stop settling – to draw my own map and start creating art that matters. I decided to dust off the business plan I wrote in graduate school.

My motivation, at this point in my career, is not so much about earning potential…but rather, it is about influencing change and helping businesses succeed using marketing strategy as a guide, rather than an afterthought.

My  value to you is the important foundational work – the discovery process – that results in a single idea to make your business stand out; and the direction I provide after uncovering your core marketing message to bring your business continued success.

What We Strive For (Vision)

Small business owners have a renewed passion and excitement in their business as a result of having a clear focus and ability to see their company in an entirely new way.

Our cients are empowered to grow their business exponentially by developing deep, meaningful and long-lasting customer relationships. We, in turn, positively impact the community and inspire our employees to achieve extraordinary results.

Why We Exist (Mission)

We help small businesses find clarity in confusion by modifying their organizational DNA to create unparalleled customer experiences and reputations. As a result, marketing becomes easy, FUN, affordable and effective.

What We Feel Is Important (Values)

Integrity: We stand up for what is right, even if we are standing alone, treating everyone with respect, honesty and fairness.

Excellence: Our products and services are “world class” in terms of value received for dollar paid. We deliver above and beyond our customers’ expectations, strive for continuous improvement and respond vigorously to change. Each of us is responsible for being excellent at whatever we do.

Responsiveness: We are committed, punctual, precise and responsive. We are pushed beyond the boundaries of our jobs, inspired to achieve extraordinary results. Everyone is continuously motivated to ask, “What else can I do?” until the desired results are achieved.

Leadership: We hire innovative thinkers, invest in their growth, and promote an environment that is safe for employees to experiment and try new ideas. We each lead through our competence, creativity and teamwork.

Our Day-to-Day Environment: We come to work rejuvinated, happy and excited; putting our families and loved ones above all else. We are reminded not to take ourselves too seriously and mix in a healthy dose of humor each day.

Diversity: We are thoroughly grounded in racial, cultural and gender sensitivity. We choose to communicate with customers and prospects in culturally relevant and inclusive ways—by speaking their language. We embrace cultural differences in all aspects of our clients’ marketing strategies.

Community: We are a culture of philathropy that is authentic in our intentions of building long-lasting relationships, solving problems and educating our community.

Healthy Partnerships: Our vendor/supplier relationships are essential to our success. We owe our partners the same respect, excellence, responsiveness, leadership and sensitivity that we show to our customers. On the flipside, we expect our partners to share the same Values so, together, we can create exceptional customer experiences.