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- AboutLauri Cook, Owner “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. They have become victims, pawns in a senseless system that uses them up and undervalues them. It’s time to stop complying with the system and draw your own map. Stop settling for what’s good enough and start creating art that matters. Stop asking what’s in it for you and start giving gifts that change people.” —Seth Godin, Linchpin After 15 years of experience working as a marketing manager or director for two multi-million dollar national HR/recruitment firms, I got a wake up call in February 2009. Due to setbacks caused by the failing economy, my employer reduced my employment to part-time. Of course, the news was devastating at first, but I soon realized that this was actually a blessing in disguise, as most challenging situations are. Opportunity was staring me right in the face. After working all these years with employers that were financially-led as opposed to being customer-focused, I was still exploding with passion and love for marketing. Even though I was…
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- What We DoiMarc Consulting helps small businesses iDENTIFY and iMBED their unique DNA in all aspects of their business. We seek out kindred spirits—those rare individuals who are outwardly successful, authentic in their focus and passionate about their customers. Although these successful business owners welcome change and curiosity as a part of their genetic makeup, they are finding it difficult to grow their business beyond its current market share due to increased competition and the changing marketing climate. iMarc Consulting offers these rare individuals a unique solution. We provide one-on-one strategy development, project management and creative execution, at a fourth of the cost of hiring a full-time marketing director or advertising agency. We guide you through a process of imbedding your unique DNA in all aspects of your business so marketing becomes easy, affordable, FUN and effective. Of course, the real benefit you derive is: A steady flow of leads Increased sales Reduced operating expenses Increased employee morale Sustained growth in this new, buyer-driven market You won’t be charged high agency fees. You won’t be asked to read a book or take an online training course to walk you through the process yourself. You also won’t be given a time restriction with…
- How We Do ItiMarc Consulting Process Chart Phase I. iDENTIFY your unique DNA We will help you: Discover who you are as a business and what you are passionate about Define your purpose through the exercise of identifying your mission, vision and values Narrow your focus on a clearly defined target audience Understand your target audience explicitly by building a robust customer profile Build a foundation for producing relevant, personalized communications to your customers on a regular basis Commit to a unique value proposition—your extraordinary differentiation Phase II. iNVESTIGATE your reputations and “wow” factors We will help you: Dig deep into your customers’ specific challenges and opportunities Test your positioning strategy against what your customers value about your products/services Ensure your company’s reputation is in alignment with your core message of distinction Collect testimonials and produce case studies from your raving fans Phase III. iNTEGRATE your unique DNA in all aspects of your business We will help you: Ensure that your core marketing message and your Identity Elements (logos, brochure, presentations, website, etc.) are all cohesively aligned and effectively engage your target audience Put your strategy into action by creating a marketing plan for you (to include the company’s purpose, Market Description, Remarkable…
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Unique Differentiation, A DNA Analogy
What does it mean to imbed unique DNA in all aspects of your business? Let’s take a scientific approach to brand differentiation and use a DNA analogy: Naturally, as humans, we are all unique. Our bodies are made up of innumerable cells—each with a nucleus containing valuable genetic information. DNA exists in the TINIEST nucleus of these cells. So, what defines …
A Valuable Lesson in Customer Service & Cultural Alignment: Avoid Making this Mistake
My experience started out with a vision and a great idea! I decided to print unique, plastic business cards because I wanted to make a powerful statement. I needed something unique that would reinforce what my business stands for (imbedding unique DNA in all aspects of a company’s business). So, I started a Google search, like 90% of Internet users …
Are Your Policies Creating Bad Customer Experiences?
I went to Target the other day to return a pair of boys tennis shoes whose soles started separating from the bottom of the shoes after 10 days of use. The first thing out of the mouth of the Customer Service Representative AND the Store Manager was “It’s not our policy to take back used items”. Hum, good experience or …