iMarc Consulting Process Chart

Phase I. iDENTIFY your unique DNA

We will help you:

Discover who you are as a business and what you are passionate about
Define your purpose through the exercise of identifying your mission, vision and values
Narrow your focus on a clearly defined target audience
Understand your target audience explicitly by building a robust customer profile
Build a foundation for producing relevant, personalized communications to your customers on a regular basis
Commit to a unique value proposition—your extraordinary differentiation

We will help you:

Dig deep into your customers’ specific challenges and opportunities
Test your positioning strategy against what your customers value about your products/services
Ensure your company’s reputation is in alignment with your core message of distinction
Collect testimonials and produce case studies from your raving fans

We will help you:

Ensure that your core marketing message and your Identity Elements (logos, brochure, presentations, website, etc.) are all cohesively aligned and effectively engage your target audience
Put your strategy into action by creating a marketing plan for you (to include the company’s purpose, Market Description, Remarkable Difference, Core Branding Elements, Marketing Materials, Web Plan, Social Media Plan, Lead Generation Plan, Referral Strategy, etc.)
Produce marketing materials for all steps of your customers’ sales cycle (offering our design and copywriting services)
Engage, inspire and motivate staff

We will help you:

Put measurement processes in place, effectively managing what your customers see, feel and expect when they choose your brand
Make customer satisfaction a success metric
Systemize your marketing program (whether through web, social media, direct mail, email, etc.)