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Design Build

Gayler Design Build leverages differentiation
to sustain growth in a highly competitive market


The hard-working visionaries behind this 60-year old family business, had plans to retire in a few years—leaving it in the capable, caring hands of their son, the next generation. Importance to Gayler was in creating a marketing foundation that would sustain their business for years to come. 


As a result, iMarc started working with Gayler Construction in 2015 to position and rebrand their company. Upon pinpointing their unique differentiation, we implemented a successful name change and aligned their marketing messaging with sales and operations. 


After one year, the Danville, CA-based design-build firm improved lead volume and lead quality, and increased revenue each year from $2.5 million to $4.5 million by 2019. We have since integrated a new remodeling industry-friendly CRM system to better manage sales, leads, and client relationships. We continue to work collaboratively together to measure and analyze results, make calculated adjustments, and grow Gayler Design Build thoughtfully and intentionally. 



Portfolio of Work

Lauri Shoemake, owner of iMarc Consulting, has been working with our company for five years (since 2015) and we can’t imagine not having her as part of our marketing team!


Lauri makes it a point to not only utilize her wealth of marketing knowledge, but she makes sure to tailor your business marketing to your specific marketplace-wherever and whatever your target market is.


And as marketing is forever changing, you can count on Lauri to always know about cutting- edge ideas, avenues, and resources to make your business marketing the absolute best.


Lauri is extremely reliable, positive, and energetic, and the quality of her work and imaginative ideas are always A++!




— Darlene Gayler

Before and After
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